PCDesign

Creative Direction | Design & Motion | Photo & video

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Creating Bold Visuals That Transcend The Ordinary.

 
 

Welcome!

I’m Pete, a Los Angeles-based creative lead, designer, video editor, and photographer. My work is rooted in turning ideas into imagery that is both memorable and impactful.

I’ve spent the last 15 years working across a wide range of creative projects, from leading media production on large-scale campaigns to collaborating closely with small businesses, artists, and couples. That mix of experiences has shaped how I work and taught me the value of clarity, collaboration, and intention in every project.


Browse my work

 
 

 Creative Solutions

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Creative Direction

  • END-TO-END CAMPAIGN MANAGEMENT, BRAND STRATEGY & EXECUTION 

  • LEADERSHIP OF CROSS-FUNCTIONAL TEAMS FOR GLOBAL CLIENTS CONCEPTUALIZING AND EXECUTING VISUAL THEMES FOR CAMPAIGNS

  • ENSURING BRAND CONSISTENCY ACROSS DIGITAL, PRINT, AND VIDEO MEDIUMS

 

Motion Graphics & Animation

  • 2D & 3D MOTION DESIGN FOR DIGITAL ADVERTISING & ENTERTAINMENT

  • CUSTOM GRAPHIC TEMPLATES AND SCRIPTS FOR SCALABLE SOLUTIONS

 

Graphic Design

  • Development of brand identities, including logos, visual systems, and brand guidelines

  • Signage design for retail, events, wayfinding, and environmental applications

  • Large-format print design, including banners, window graphics, murals, and vinyl applications

  • Digital and print production design with a focus on real-world scale and fabrication readiness

  • Content creation for social media, promotional videos, and brand storytelling

  • Design assets optimized for both physical installations and digital platforms

 

Photography & Videography

  • WEDDING AND EVENT COVERAGE WITH A CREATIVE, PERSONALIZED TOUCH.

  • CONTENT CREATION FOR SOCIAL MEDIA AND SMALL BUSINESS MARKETING

  • FULL-SERVICE VIDEO EDITING AND POST-PRODUCTION.

  • STORYBOARDING, SCRIPTING & COLOR GRADING FOR CINEMATIC CONTENT

 My Story

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My creative path began in a small Connecticut town, where I designed artwork & branding for local bands and print shops while earning my BA in Graphic Design. This eventually led me into motion design, video, and photography. During my career, I have been trusted by a number of leading production companies and creative agencies to create hundreds of brands, big and small. 

Click below for more of my story!

 Recent Projects

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Branding Video Spotlight- Dec 2025

The City Golf Sherman Oaks - Promotional Video

Commercial Show Reel - Aug 2025

Fresh Reel Showcasing My Various Commercial Video Work

Brand Video - June 2025

Bel-Air Bay Club Highlight Reel

 

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